From logistics to SEO, creating strategies that deliver results on time.
From Petroleum to Pixels: My Path to SEO
I’m Krystel Shayne Lantano, an SEO expert from Lupao, Nueva Ecija, Philippines. With a background in Petroleum Engineering and experience spanning operations, market research, and content creation, I bring a unique blend of analytical and creative skills to the table.
As a single mom to a 3-year-old, I understand the value of perseverance and adaptability, qualities that fuel my passion for helping businesses thrive online. Whether through SEO audits, content strategies, or technical optimizations, I focus on delivering results that drive growth.
What Services I'm Providing
Boost your website’s visibility and rankings with tailored SEO strategies.
SEO Audit & Strategy Development
Analyze, identify, and resolve SEO issues to enhance your website’s performance.
Keyword Research & Optimization
Target the right keywords to drive quality traffic to your site.
Technical SEO
Optimize the technical aspects of your website for seamless user experience and search engine crawling.
Link Building
Build a strong backlink profile to enhance domain authority.
Local SEO
Dominate local search results to attract nearby customers.
Performance Tracking & Analytics
Monitor and measure the success of your SEO campaigns.
Tools I'm Using
Work Experience
Product Analyst
2022-Present
Conducted market research to expand product lines and optimize sales strategies across various websites. Responsibilities included analyzing product costs and pricing, performing monthly sales monitoring, ensuring pricing accuracy before product launches, and coordinating with teams for competitor research and price analysis.
Market Research, Data Analysis, Revenue Forecasting
Freelance Content Writer
2021-2022
Created engaging captions for the brand’s social media accounts (IG, FB, Twitter, Pinterest) and wrote blog entries for their Shopify website. Additionally, I conducted blog writing training, contributed to weekly newsletters, monitored Amazon listings for optimization, and helped increase followers organically by connecting with micro-influencers.
Content Writing
Market Research Analyst
2019-2022
Conducted surveys and collected market data using methods like phone interviews, questionnaires, and industry research, ensuring accurate data entry and analysis. Collaborated with team members to review, classify, and verify data, prepared reports and summaries, and monitored industry trends to enhance existing market intelligence.
Market Research
Operations Assistant
2018-2019
Managed lorry loading activities by preparing delivery documents such as invoices, checklists, and COQs, while coordinating with HO dispatch and Chevron Batangas on loading updates, FLC documentation, and safety meetings. Oversaw inventory management using SAP, prepared monthly reports, and conducted safety training for drivers, assisting with accreditation and dispatch processes.
Logistics Operations, Inventory Management
Brands I've Worked With
Stay In Touch
Ready to take your website to the next level? Message me now!